
E‑commerce is exiting the era of pages and entering the era of intent. For two decades, we optimized category trees, filters, carts, and checkout flows. Tomorrow, the customer won’t “scroll” at all; they’ll express an intention, and an AI agent will do the rest—search, compare, negotiate, pay, and fulfill. This is a story about that shift—and how web‑native payments like x402 make it finally workable for machines as much as humans.